Cool Boss: The Art of Leadership in the 21st Century: Real World Examples and Case Studies from Some of the Coolest Leaders (Best Business Books) by Can Akdeniz

Author:Can Akdeniz
Language: eng
Format: mobi
Tags: Business
Publisher: Best Business Books
Published: 2013-11-29T14:00:00+00:00

Chapter 9 - Responsible:

Give Back to the World as an Agent of Change

In a quiet, residential area of Palo Alto, California, one happily married couple wakes up every morning and considers how each of them might change the world that day. Perhaps the female half of this power couple will help develop a more efficient way of tracking genomic markers in her genetic analysis of the world’s health issues. The gentleman may have plans to push forward a new technology that could change the way human beings around the globe experience reality. By the way, his annual salary in 2011 and 2012 was only $1. Regardless of that fact, either one of them might donate millions of dollars to a cause that they truly believe in, like cultural equality, Parkinson’s disease research, or freedom of information.

Most people wake up every morning and plan how to survive another day in an office, but Sergey Brin and Anne Wojcicki, the ultimate CEO power couple, have the power and wisdom to make the world a better place every day. Sergey Brin is known throughout the world as the co-founder of Google, along with Larry Page, and is one of the 25 wealthiest men in the world. His vision at Google has changed the way that the world searches for knowledge, and he continues to push the company into new areas of research and innovation that will further benefit the world at large. Anne Wojcicki is the co-founder of 23andMe, a revolutionary at-home genetic testing kit that analyzes a person’s genetic markers for nearly a million nucleotide polymorphisms that may indicate a predisposition for various health conditions or diseases. It was named the “Invention of the Year” by Time Magazine in 2008, and has accumulated genetic data from more than 100,000 people thus far, allowing them to predict and understand the way that their genes may eventually affect their lives.

When we think of CEOs in the past, we often picture robber barons in top hats and monocles, smoking cigars and drinking brandy, mocking the working class upon whose shoulders they sit. That caricature may be outdated, but there are certainly elements of that which remain in business theory and practice today. There is an underlying mentality which links profitability to success, but that relationship does not often take into consideration the impact that the industry will have on the individual. Fast food chains flood the arteries of the world with cholesterol, while their coffers continue to swell. Some corporate energy giants dominate the world’s natural resources and blackmail citizens in all nations to pay ever-increasing prices for oil that they will always need. Basically, a leader or a CEO may be considered good or even great when looked at within the sphere of their industry, but not necessarily from an outside view into the impact that the business itself has on the world at large. Their employees might be paid well, their business practices might be within the loose ethical boundaries that the business

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